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Learning Marketing and Sales
Where I’m starting my marketing and sales journey online
A couple of days ago I read a woman who questioned whether she could or should continue learning “because I am old”.
I have made it a point to continue learning no matter my age. I am learning languages, but I am also learning about online bookselling. I decided to begin by doing a deep dive into sales and marketing so I decided to start with a couple of books by Dan S. Kennedy.
Dan S. Kennedy has been an expert in marketing and sales for decades. He is the best-selling author of No B. S. Business Success. I recently read two of his other books The Ultimate Sales Letter and The Ultimate Marketing Plan.
The Ultimate Sales Letter
On the first page of the first chapter, Kennedy said anyone can learn to create great sales copy using this book.
If understanding how sales works is something that you want to understand in your business., this book is the perfect place to start.
One of the things it offers is understanding the psychology of attracting customers.
It talks about the presentation of a sales letter.
It tells about how to expect rejections and how to counter them.